Point
of Creation

For naturopathy practices

Practice Presence for Naturopathy Practices

A practice presence for naturopathy and complementary medicine that does not treat seriousness and alternative medicine as a contradiction. For Naturheilpraktiker EFA, KomplementärTherapeut:in OdA KT and practices with EMR/ASCA recognition.

Naturopathy and complementary-medicine practices in Switzerland have had, since the federal regulation (Naturheilpraktiker EFA since 2015, KomplementärTherapeut:in OdA KT since 2013), a professional title that clearly sets them apart from the older 'Heilpraktiker' image. The presence of many practices lags behind this professionalisation: soft watercolour leaves, Bach flower symbolism, warm gradients from ochre to green, and a text that speaks of 'holistic harmony'.

This very tone costs you the patients most likely to recommend you: the informed self-payers between 35 and 60 who come to you after a school-medical odyssey with chronic complaints and are looking for a serious approach, not an esoteric refuge. These people want to see competence, not candles.

We design for naturopathy practices a presence that takes the method seriously and makes the seriousness of your professional title visible. In concrete terms: the federal recognition (Höhere Fachprüfung Naturheilpraktiker:in EFA with one of the four disciplines: homoeopathy, TCM, Ayurveda, Traditional European Naturopathy TEN) prominently in your presence, along with EMR and ASCA registration for supplementary insurance and your specific additional trainings (phytotherapy SMGP, Schüssler salts, orthomolecular medicine, gut restoration, classical massage EFA).

For the treatment communication we structure the presence around complaints, not methods. People arrive with irritable bowel, menopause symptoms, migraine, chronic fatigue. They do not arrive with 'homoeopathy' or 'phytotherapy' in mind. Those methods you explain on the second level, as a deepening offer, once the complaint is addressed.

Visually we work with your real rooms: your treatment room, your herb cabinets (if any), your examination instruments. If you work with a method that is visually meaningful (iridology, dark-field microscopy, pulse diagnosis), that is a strong image. What does not work: stock photos of herbal mortars on wooden tables and hands holding a chakra stone.

Legally we have to be particularly precise. Naturopathy is a legally sensitive area: the Therapeutic Products Act, the Medicinal Products Advertising Ordinance and cantonal health laws prohibit specific promises of cure, misleading effectiveness statements and advertising with 'cure' for diseases where effectiveness is not scientifically established. For many naturopathic methods there is a body of evidence, for others there is not. We phrase things so that you make your experience visible, without risking professional-conduct or competition-law proceedings.

Distinguishing yourselves from school medicine is another sensitive topic. Statements like 'We treat where school medicine fails' are legally exposed and read as defensive. What works is a clear description of your own approach, showing your role as complementary rather than competing. Cooperation with doctors is today standard practice among informed naturopathy practices and belongs visibly in your presence.

How we help

01

Serious, not esoteric

A presence that makes your federal training visible and shows the competence that a 'holistic harmony' tone systematically hides.

02

Complaint before method

The presence structured around what patients arrive with (irritable bowel, migraine, menopause, exhaustion), with the method as a deepening answer.

03

Naturheilpraktiker EFA & EMR cleanly positioned

The federal titles, disciplines and recognitions placed so questions on supplementary insurance are answered without a call back.

Frequently asked

How does a modern presence differ from the typical naturopathy look?
The typical look leans on soft colours, natural symbols and esoteric hints, believing this conveys 'nature'. In reality it conveys vagueness. A modern presence shows professional competence, clean structure and real practice reality. The 'nature' of naturopathy comes through your craft, not through the imagery.
Does the health insurance really cover naturopathy?
From basic insurance only if a doctor with the corresponding FMH certificate performs the treatment (anthroposophic medicine, classical homoeopathy, phytotherapy, TCM as 'medical complementary medicine'). From supplementary insurance much more broadly, if you hold EMR or ASCA recognition. We design the presence so that this is communicated transparently.
Should we show patient testimonials?
In principle yes, they are strong trust anchors. Legally they must be authentic (no invented or paid ones), they need the written consent of the person, and they must not contain concrete promises of cure ('I am fully well again' is sensitive, 'After two months I felt considerably better' is clean).
How do we handle the 'unscientific' reproach?
Not defensively, but through your practice reality. Show how you work: anamnesis, examination, treatment plan, follow-up. That is structurally no different from school medicine. Where studies exist for a method, cite them cleanly. Where experiential knowledge dominates, say so honestly. The informed patients appreciate exactly this differentiation.
Do we need a dedicated section per method or per complaint?
Both, but complaint first. The complaint pages pick people up where their question actually begins; the method pages deepen the story for informed prospects. A pure method structure (homoeopathy, phytotherapy, Schüssler salts as the main navigation) loses most of the prospects who are not familiar with the technical terms.
We cooperate with doctors and hospitals. Should we show that?
Yes, and prominently. Cooperation with school medicine is today for most patients a strong signal of trust and positions you clearly as a complementary practice, not as an opposite pole. If you regularly cooperate with certain family doctors or specialist practices, make it visible (with their consent).
What does a practice presence for a naturopathy practice cost?
It depends on scope: a refresh, a full presence including photography, or a group practice with several therapists and disciplines. After a first conversation we give you a transparent quote, with no hidden items.

New practice? Admin from the same team.

While we design your brand, our sister company Point of Administration takes care of incorporation, accounting, insurance and payroll administration.

pointofadministration.ch ↗

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