Question 1

How do we communicate the Anordnungsmodell on the website?

Accepted Answer

With a dedicated short explanation page: what is a medical prescription, how do patients get one, how many sessions are covered, what happens afterwards. This clarity saves the practice many calls in which the same questions are explained again and again.

Question 2

Should we name topics and diagnoses concretely?

Accepted Answer

Yes, absolutely. People arrive with concrete concerns: an anxiety disorder, a trauma, an adult ADHD diagnosis. Anyone writing only 'psychological counselling' gives those people no signal that they are at the right place. We structure the topics so patients recognise themselves in their own concern, without the page reading like an ICD-10 list.

Question 3

How do we present ourselves as a team without feeling cold?

Accepted Answer

Portraits with natural light, a personal first paragraph ('Why I chose this profession' rather than 'Training 2015–2019'), and a second paragraph with clear professional information. This mixture reads as serious and approachable at once.

Question 4

How do we make sure sensitive data is protected?

Accepted Answer

On the design side, a first contact form asks only for name, contact and appointment preference, not for the diagnosis. On the technical side we specify the requirements (hosting in Switzerland or the EU, TLS encryption for all forms, clear privacy notices under the revDSG) and hand them to your development team or a partner in our network. You run and operate the website, not us.

Question 5

What about online therapy and video sessions?

Accepted Answer

For many practices standard by now. We design the presence so it transparently shows which sessions are possible online (first appointment often only in person, follow-ups depending on the situation), which platform you use (ideally Swiss or EU-based, such as CompuGroup, Threema Video or a self-hosted Meetzi/Whereby setup) and how the invoice then looks.

Question 6

We are a group practice with several disciplines. How do we structure that?

Accepted Answer

Every therapist gets their own subpage with focus areas, training and a personal portrait. The home page serves as an overview, but the decision is made on the individual page. That matters because patients choose a person, not an institution.

Question 7

Can we mention success rates or effectiveness figures?

Accepted Answer

No, not in that form. Concrete success promises are especially sensitive in psychotherapy because they ignore the non-linear course of therapies. We phrase descriptively: how you work, which methods you use, what patients can expect. Not: what you supposedly cure.

Question 8

Is it useful to communicate a waiting list?

Accepted Answer

Yes, honestly and up to date. If you have no capacity for the next three months, that should be on the website. It saves you enquiries that weigh on you, and patients then look for an alternative in time instead of waiting weeks for a call back. A brief pointer to the SGPT directory or cantonal emergency numbers is professional ethics.

Practice Presence for Psychotherapy Practices