Point
of Creation

For psychotherapy & psychology

Practice Presence for Psychotherapy Practices

A practice presence for psychotherapy and psychology that lowers the threshold for the first call, without losing seriousness. For professionals with FSP, SBAP or ASP recognition.

The path into psychotherapy almost always begins with a quiet, often late-night search. In an acute situation, the first impression of your presence decides whether the call happens the next morning or whether the person keeps postponing the step. Design here is not cosmetics, but an access threshold.

Most psychotherapy presences in Switzerland make one of two mistakes: either they feel so clinically abstract (a white surface, a stock photo of a couch, a text that speaks of 'psychodynamic processes') that the person feels like a case number, or they slip into a wellness register with autumn forest images and Rumi quotes. Both extremes push people away.

What works is a calm, clear tone that describes without detour: which topics you treat (depression, anxiety disorders, trauma, relationship problems, burnout, eating disorders, adult ADHD), which therapeutic approach you follow (cognitive behavioural therapy, systemic therapy, psychoanalysis, EMDR, schema therapy), and how a first session unfolds. This clarity is itself an act of trust.

Legally and in terms of insurance the Swiss landscape is complex. Since 1 July 2022 the so-called Anordnungsmodell applies: federally recognised psychotherapists (with BAG recognition under PsyG) can bill basic insurance directly on medical prescription, up to 30 sessions. That is a massive change from the old delegation model, and many patients know nothing about it. A practice that explains this clearly in its presence wins requests that would otherwise not come in at all.

Clearly visible in your presence belong: the BAG recognition as a federally recognised psychotherapist or the professional title FSP, SBAP, ASP or FMPP for psychiatrists. Then the therapeutic trainings (post-graduate qualifications such as cognitive behavioural therapy CBT, systemic therapy SGST, schema therapy ISST, EMDR and others). These trainings are real decision anchors for patients as soon as they have engaged with the topic.

On imagery we deliberately hold back. Team portraits matter (patients want to see who they are speaking with), but no stock images of empty treatment rooms with a perfectly draped blanket. An authentic portrait with a calm gaze and an honest first paragraph says more than any elaborate visual world.

How we help

01

Calm rather than wellness or clinic

A tone that is neither clinically cold nor spiritually warm. Exactly the calm in which the first call becomes possible.

02

Anordnungsmodell clearly explained

BAG recognition, basic insurance from 1 July 2022, medical prescription and the 30 sessions prepared so patients know without asking what to expect.

03

Discretion as a stance

Imagery and language that make confidentiality tangible: no recognisable patients, no stigma, discretion as a visible promise.

Frequently asked

How do we communicate the Anordnungsmodell?
With a dedicated short explanation: what is a medical prescription, how do patients get one, how many sessions are covered, what happens afterwards. This clarity saves the practice many calls in which the same questions are explained again and again.
Should we name topics and diagnoses concretely?
Yes, absolutely. People arrive with concrete concerns: an anxiety disorder, a trauma, an adult ADHD diagnosis. Anyone writing only 'psychological counselling' gives those people no signal that they are at the right place. We structure the topics so patients recognise themselves in their own concern, without the page reading like an ICD-10 list.
How do we present ourselves as a team without feeling cold?
Portraits with natural light, a personal first paragraph ('Why I chose this profession' rather than 'Training 2015–2019'), and a second paragraph with clear professional information. This mixture reads as serious and approachable at once.
What about online therapy and video sessions?
For many practices standard by now. We design the presence so it transparently shows which sessions are possible online (first appointment often only in person, follow-ups depending on the situation), which platform you use (ideally Swiss or EU-based, such as CompuGroup, Threema Video or a self-hosted Meetzi/Whereby setup) and how the invoice then looks.
We are a group practice with several disciplines. How do we structure that?
Every therapist gets their own section with focus areas, training and a personal portrait. The overview serves as an entry point, but the decision is made at the individual portrait. That matters because patients choose a person, not an institution.
Can we mention success rates or effectiveness figures?
No, not in that form. Concrete success promises are especially sensitive in psychotherapy because they ignore the non-linear course of therapies. We phrase descriptively: how you work, which methods you use, what patients can expect. Not: what you supposedly cure.
Is it useful to communicate a waiting list?
Yes, honestly and up to date. If you have no capacity for the next three months, that should be communicated clearly. It saves you enquiries that weigh on you, and patients then look for an alternative in time instead of waiting weeks for a call back. A brief pointer to the SGPT directory or cantonal emergency numbers is professional ethics.

New practice? Admin from the same team.

While we design your brand, our sister company Point of Administration takes care of incorporation, accounting, insurance and payroll administration.

pointofadministration.ch ↗

Related services

Other fields

For dietitians

Practice Branding for Dietitians

A presence that shows your expertise and clearly sets you apart from nutrition coaches and diet trends. For dietitians with a bachelor in nutrition and dietetics and SVDE membership.

For TCM & acupuncture

Practice Presence for TCM & Acupuncture Practices

A practice presence for Traditional Chinese Medicine that takes the tradition seriously without falling into cliché. For therapists with OdA KTTC or SBO-TCM diploma and EMR/ASCA recognition.

For naturopathy practices

Practice Presence for Naturopathy Practices

A practice presence for naturopathy and complementary medicine that does not treat seriousness and alternative medicine as a contradiction. For Naturheilpraktiker EFA, KomplementärTherapeut:in OdA KT and practices with EMR/ASCA recognition.

Let's talk about your project.

Tell us briefly about your idea. We'll get back to you within a day.