Question 1

How do you show TCM without slipping into Chinatown aesthetics?

Accepted Answer

Not through symbols (dragons, Yin-Yang, bamboo, Chinese characters as decoration), but through the reality of your practice: real herb drawers, real treatment rooms, a calm and precise visual language. The origin of the method shows in your expertise, not in the imagery.

Question 2

Does the health insurance really cover acupuncture?

Accepted Answer

From basic insurance only body acupuncture performed by doctors with an FMH acupuncture certificate. From supplementary insurance more broadly, if you hold an EMR number or ASCA recognition. That belongs transparently on the website, otherwise patients refuse to pay the bill after treatment.

Question 3

Do we need a dedicated section for fertility, pregnancy and children?

Accepted Answer

If you offer this: yes. These three topics are searched for very specifically, and patients want to see that you offer them explicitly and with what additional training (e.g. TCM in reproductive medicine, acupuncture for birth preparation). Without a dedicated subpage, the search moves on to the next practice.

Question 4

What about Tuina, Qigong and herbal medicine?

Accepted Answer

The other four pillars of TCM belong visibly on the site, even if acupuncture is the most familiar entry. Patients sent by a doctor for herbal therapy or looking for Tuina as a gentler alternative to classical massage will only find you if you use those terms.

Question 5

How do we position ourselves next to doctors with an acupuncture certificate?

Accepted Answer

Not as competitors, but in a distinct niche. Doctors with FMH acupuncture treat from a school-medical perspective. You treat from the full TCM system. We design the presence so this positioning is clear, without belittling the other side.

Question 6

Can we advertise studies on effectiveness?

Accepted Answer

Cite them, yes, with source and in the right context. Cochrane reviews of acupuncture for specific indications (migraine prophylaxis, chronic back pain) are serious anchors. 'Scientifically proven' as a blanket statement is problematic and legally exposed. We phrase precisely.

Question 7

Is a bilingual presence (German/English) worth it?

Accepted Answer

In bigger cities and near expat centres almost always. TCM patients from Asian and Anglo-American communities often search primarily in English. A bilingual presence opens this audience to you completely.

Practice Presence for TCM & Acupuncture Practices