Question 1

What sets a good dentist presence apart from the standard?

Accepted Answer

The standard lists services, a good presence answers patient questions. The difference: treatment subpages with real explanations (What is an implant? What does it cost? How many appointments? What hurts after surgery?), instead of a list of 'prophylaxis, endodontics, prosthetics' without further context.

Question 2

Can we show prices on the website?

Accepted Answer

For most treatments yes, and we strongly recommend it. In a time when dental tourism providers advertise with 'crowns from CHF 199', transparency builds trust. We recommend showing prices as 'from' values with a clear explanation of what influences the price (material, starting situation, effort), and we design that price grid so it does not read like a menu board.

Question 3

What about rating platforms like Google, Doctolib or Jameda?

Accepted Answer

Google reviews are more important today than any logo. We design how they show up in the presence and shape a process for how you can invite satisfied patients to a review unobtrusively (not through discount incentives, which is problematic under competition law). The technical embedding is handled by your development partner.

Question 4

Should we have a dedicated page for anxious patients?

Accepted Answer

Yes, absolutely. Anxious patients are a large and targeted audience. A dedicated page describing concretely how a first appointment goes, which techniques you use (hypnosis, laughing gas, twilight sleep, general anaesthesia) and how much time you plan for them, picks up exactly these people. We design it as part of the treatment section.

Question 5

Do you also take the photos of the practice and the team?

Accepted Answer

We design the visual concept and work with photographers who specialise in medical practices. A shooting day at your practice delivers material for the website, Google profile, social media and print for the next two to three years.

Question 6

How do we show continuing education and credentials?

Accepted Answer

Prominently, but grouped legibly. WBA in oral surgery, SSO Fähigkeitsausweis implantology, master in aesthetic dentistry, ITI membership. These anchors belong on the treatment subpages, not in a list in the team area where patients do not notice them.

Question 7

What about online booking for dental practices?

Accepted Answer

Yes, for check-ups and dental hygiene absolutely. We design the booking experience so patients can book themselves, without the assistant having to work through every request on the phone. The technical integration with OneDoc, Doctolib, Zsr or your practice software (Denteo, Novadent, Vitomed Zahn) is handled by your development partner along our design specifications.

Question 8

What does a practice presence for a dental practice cost?

Accepted Answer

It depends on scope: a refresh, a full presence including website design and image production, or a group practice with several locations and specialisations. We deliver the design; the technical web build is handled by your development team or a partner in our network. After a first conversation we give you a transparent quote, with no hidden items.

Practice Presence for Dental Practices