For health startups
For medtech, digital health and healthtech startups: a presence and product design that holds up in the investor pitch, in hospital procurement and in the technical file. Between startup speed and regulatory reality, where most health startups tie themselves in knots.
A health startup lives in two worlds at once that have little to do with each other. On one side the startup world: runway, seed and Series A investors, an MVP that gains new features every week, a pitch deck that sells growth. On the other side the health world: clinical evaluation, notified body, post-market surveillance, a CE mark that decides market access, procurement people in hospitals who are conservative and decide over years. A design presence that serves only one of these worlds loses on the other end.
Most health startups solve this tension the wrong way: either they look like a consumer B2C startup (loud colours, emoji-friendly tone, 'change healthcare forever' in the pitch deck), which immediately puts hospitals off and makes the notified body suspicious when the same language reappears in the instructions for use. Or they slip into a conservative corporate medtech register (a blue-grey palette, a generic stock photo of a doctor with a tablet, LinkedIn language), which makes investors ask why they should invest in a company that looks like a Siemens Healthineers spin-off.
We design for health startups a presence that builds this bridge cleanly: serious enough for hospitals and regulators to take you seriously, ambitious enough for investors to see the growth story, and precise enough that you produce no contradictions in the technical file. In concrete terms: a brand identity that works in the pitch deck in front of VCs, in the IFU (instructions for use) and in the printed hospital dossier.
If you build a medical device, we work MDR-compliant: the EU Medical Device Regulation 2017/745 (MDR) and, for in-vitro diagnostics, the IVDR 2017/746 set the frame. Everything that belongs to the use of your product (user interface, packaging, labeling, IFU, instructions for use, training material) falls under the regulation. We know the relevant MDCG guidance documents, work with IEC 62366-1 (application of usability engineering to medical devices) and IEC 62304 (software lifecycle for medical device software), and deliver design outputs so they can flow directly into your technical documentation, instead of being translated after the fact.
For the Swiss market the framework shifted with the end of the MRA agreement in 2021: Swissmedic registration as a prerequisite for the CH market, an authorised representative (CH-REP) for EU manufacturers, MedDO as the Swiss medical devices ordinance. For digital health products, HIN certification (Health Info Net) for data exchange with the Swiss health system and EPD capability (electronic patient record) come on top, if you want to integrate into the patient record landscape. All of this belongs in your communication towards hospital buyers, otherwise you are not evaluable.
For DACH expansion the German market with DiGA (digital health application, listed in the BfArM directory) and DiPA (digital care application) is the most accessible path to reimbursement by statutory health insurance. For DiGA applicants the BfArM assessment under the fast-track procedure is a communications event in its own right, which we prepare cleanly separated in marketing, investor materials and hospital communication.
For product design itself we work with three user groups in mind: the medical professionals (doctors, nurses, MTRA/MPA), the patients (who often use your product in a stressful state), and the IT and procurement people in hospitals and practices (who decide on integration, security and purchasing). All three need different information about the same product, and all three have to be considered in the design, otherwise you fail at one of the three hurdles.
For investor communication we design pitch-deck systems, one-pagers, data-room layouts and a clean executive-summary PDF that presents the regulatory roadmap so it reads as risk reduction rather than cost burden. A Series A investor with health experience looks for exactly that: a company that knows where it stands regulatorily and presents the milestones as a clear roadmap.
01
A presence that works in the pitch deck in front of VCs, is taken seriously in hospital procurement and produces no contradictions in the technical documentation.
02
UI, labeling, IFU and training material along MDCG guidance, IEC 62366-1 and IEC 62304, with design outputs that flow directly into the technical documentation.
03
Swissmedic, MedDO, HIN and EPD for Switzerland, DiGA and DiPA for Germany, cleanly separated in communication and positioning.
Point of Administration, our sister company, guides you through incorporation, from choosing the legal form to the first set of books.
pointofadministration.ch ↗
For healthcare
We design brand identities, interfaces and medical products for practices, hospitals, health startups and medtech companies in Switzerland, serious and still human.
For startups
You have a strong idea, but little time and budget. We give your startup a presence that looks professional from day one, without slowing you down.
Tell us briefly about your idea. We'll get back to you within a day.
We’ve sent you a confirmation and will be in touch shortly. Questions? Email us atYour mail app should have opened with your enquiry ready to send. If it did not, write us directly at hallo@pointofcreation.ch.
Step 1 of 4
Pick one or more areas.
Not required – it just helps us understand where you are.
A rough timeframe is enough.
Where can we reach you? We will get back within a day.
Or email us at hallo@pointofcreation.ch
With your consent we use Microsoft Clarity to understand how this site is used (clicks, scrolling, session recordings with masked inputs). Without consent, none of it is loaded.